Brainwashed

Brainwashed: Challenging the Myth of Black Inferiority Paperback – February 1, 2010
Author: Visit ‘s Tom Burrell Page ID: 1401925928

About the Author

Marketing communications pioneer and Advertising Hall of Fameinductee Tom Burrell is credited with revolutionizing the image of African Americans in television and changing the face of American advertising. His award-winning work promoted positive and realistic images of blacks and acknowledged the purchIDg power of the African American community. Burrell is the founder of The Resolution Project, a nonprofit organization that promotes intra-racial dialogue and community-based new media “stop the brainwash” campaigns. He lives in Chicago’s South Loop area.

Paperback: 320 pagesPublisher: SmileyBooks; 1 edition (February 1, 2010)Language: EnglishISBN-10: 1401925928ISBN-13: 978-1401925925 Product Dimensions: 9 x 6 x 0.8 inches Shipping Weight: 12.8 ounces (View shipping rates and policies) Best Sellers Rank: #22,301 in Books (See Top 100 in Books) #41 in Books > History > Americas > United States > African Americans > Discrimination & Racism #52 in Books > Politics & Social Sciences > Sociology > Race Relations #105 in Books > Politics & Social Sciences > Social Sciences > Specific Demographics > African-American Studies

After reading Brainwashed: Challenging the Myth of Black Inferiority, I have but one regret; It has challenged my role as a passive observer. It’s now hard to laugh at black comedians and rappers who carelessly use the N-word or endorse sexual promiscuity and violence. I can no longer dismiss the impact of black films or TV shows that exaggerate black pathologies and buffoonery. With disturbing clarity, the author draws connections between what’s deemed "black entertainment" today and what was yesteryear’s promotion of vile, demeaning, violent and debased black stereotypes. From "Relationship Wrecks" to "Neo-Coons" and every chapter in between, Burrell details a masterful 18th Century propaganda campaign that has effectively imbedded the notion of black inferiority and white superiority in society. With concentrated focus, the author shows how blacks, as well as whites, have been unconsciously conditioned to expect black inadequacies. Not satisfied with simply identifying this insidious campaign, the author, a former advertising executive, compassionately details a "New Media" strategy aimed at reclaiming black minds and communities. There have been many authors (Norman Coombs, E. Franklin Frazier, bell hooks) who have explored the psychological damage wrought by slavery and oppression. Burrell’s approach from an advertising/marketing perspective, however, offers valuable perspective in an increIDgly media-driven and dominated society.

Once I began to read Brainwashed by Tom Burrell it was difficult to put down. His explanation of how the purposeful destruction of slave families 150+ years ago has evolved into a self-perpetuating cycle that, if left unchecked, insures continued enslavement for years to come, is powerful. Burrell convincingly rebuts arguments that say the Black family was restored during reconstruction and that its decay is of more recent origin. Brainwashed invites the reader to check your guilt, leave your defenses at the door, and allow yourself to consider that we can all make choices to both be free and set each others free. As a professor of multicultural counseling at a Midwestern university, I added the book to my recommended reading list before I was halfway through reading it. I have also ordered a copy for the school library. This is a must read for those who long for a truly "post-racial" America.

I have purchased multiple copies of Brainwashed to share with my family and friends, and I intend to buy many more. This is a must-read book for Black people–and everybody else. There is a growing grassroots movement for emotional healing and renewal for Black people in this country and around the world. As part of the Community Healing Network, a group working for emotional freedom for Black people, I can report that Brainwashed is already at the top of our list of recommended readings. It is an important addition to the body of work describing the historical roots of so much of the pain we see and feel in Black communities today. Touching on nearly every area of Black life–from our physical and mental health to the health of our interpersonal, family, and community relationships, and more–Burrell shows how each has been undermined by the myth of Black inferiority. Along the way, he shares insights that can help us help ourselves. Brainwashed shows how the myth of Black inferiority has been skillfully marketed throughout American history and proposes a bold and creative campaign of reverse marketing to help change how we see ourselves and how the world sees us. What makes this book so important, from my point of view, is Burrell’s focus on action through his Resolution Project, which is designed to use the media to replace the toxic messages that are part and parcel of the myth with new and positive images of Black people. Tom Burrell has made an indispensable contribution with the gift of an excellent resource for movement-building–and with his commitment, as a marketing expert, to use marketing to change the image of Black people.

Brainwashed Challenging the Myth of Black Inferiority the idea of black inferiority should have had a as Brainwashed Challenging the Myth of Black Inferiority testifies 02 01 2010 Pages 320 Sales rank Brainwashed Challenging the Myth of Black Inferiority Brainwashed Challenging the Myth of Black Inferiority Click to order via Amazon by Tom Burrell Paperback 320 pages Publisher Smiley Books 1 edition February 1

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